Real-time bidding (RTB) is a new technology that allows advertisers to evaluate, set bids and buy ad inventories by setting an individual price for every visitor.
As a single source for ad inventory aggregating and audience data, Adviator DSP helps advertisers evaluate, set bids, and optimize ad display levels in real time. It solves three major problems traditional ad networks had.
Arbitration practices like ad buying for resale on traditional ad networks created a lack of transparency into true cost and the places where the ad would be served.
The formation of hundreds of ad networks and ad exchanges caused ad fragmentation.
As a key component of RTB, DSP was created to provide advertisers options for more transparency and control over a traditional ad network.
Adviator presents Adviator DSP, our demand-side platform that allows customers to participate in bidding using an automatic system and dynamic rates, applying an optimized approach to media purchases at any ad exchanges at any time.
Allows customers to set and optimize bids promptly, manage various campaigns easily and get instant reports on all ad sources.
Ensures integration with DMP (Data Management Platform) and Data Exchange to support ad exchanges with any technology platform in the RTB ecosystem.
Real-time bidder consolidates information from a large number of ad sources and allows customers to estimate and set bids for available real-time ad impressions.
These are the premium players who use a DSP-system as their technology ad purchase platform.
Some DSP teams act as traders, managing ad campaigns on behalf of advertisers and agencies.
Ad networks use Demand-Side Platforms to expand their ad space.
Conversions, brand awareness, clicks, cpm margin, etc.
Your past campaign data can be used to train optimization algorithms. Shape optimization based on your unique situation.
Algorithms that are constantly learning and improving based on historical and real-time performance data.
To the left you can see some of the proven optimization examples—CPC, CPM.
Adviator DSP delivers vast number of choices when it comes to inventory selection across: Display, Mobile, and Video. Rich targeting and inventory quality is top priority for Adviator DSP and we are proud to delivery multitude of targeting capabilities:
Multiple integrations enable marketers to organize their targeting based on various visibility-driven indicators and parameters.
Variety of filters that we put in place to help marketers avoid low quality and dangerous content.
Target websites based on categories and subcategories.
Enrich your campaign targeting by leveraging your local driven audience data.
Geo-based targeting, mobile targeting, hyper local, IP targeting, DMA, Hardware and System, proprietary targeting indexes, etc.
Robust reporting allows for drill down both delivery and supply by trends, frequency, geo, and system, and then multiple dimensions within each view.
Inspect and monitor your campaigns performance in real time. Drill down from bird eye account view to individual campaign and ads based levels.
Individual, customer scoped, white-label portals are available to our customers.
Attain an additional level of granularity - drill down to individual website performance to get an in-depth understanding of what online properties are driving your findings.
Leverage our supply side reports and analytics to gain a better understabding of exchanges and cross-channel inventory available.
Select, extract and schedule for delivery custom reports with campaign performance data.
Customers get all-encompassing control to use their own knowledge and experience, rather than rely only on media partners and ad networks.
Customers have access to high-performance features that allow them to change bids and forecast profits after every impression.
Operation efficiency means only the most streamlined algorithms are used in the ad purchase process.
Customers get access to a wide range of data sources for accurate targeting and advertising platforms with better coverage.
Adviator is a unique all-in-one solution for mobile developers to solve all the monetization problems in one easy step. You have a modern SSP platform at your service.
Full control and transparency.
High fill-in rate.
Native advertising, direct advertisers, RTB technology.
Adviator automatically optimizes impressions taking multiple factors in consideration. The efficiency of ads grows, so do the developer’s profits.
iOS (iPhone & iPad).
Android (Smartphone & Tablet).
Settings and mediation options.
Impressions, clicks, earnings and many other parameters are tracked for all ads.
Regular scheduled reports.
Detailed reports for advertisers.